Privacy Policy
Last updated: 1 July 2026
This Privacy Policy explains how MELA Apps Marketplace collects and uses personal data when you use our marketplace, website, applications, vendor tools, delivery flows and support channels. MELA is based at 140/A Triq Il-Lellux, Il-Mellieha MLH 1480, Malta. Contact: info@melaapps.com, +35679010469.
1. Our role
MELA acts as controller for platform accounts, marketplace operations, order coordination, support, safety, fraud prevention, analytics, marketing choices and legal compliance. Independent vendors may act as separate controllers for their own fulfilment, invoices, tax records, product support, legal obligations and customer relationships. Delivery providers may also process data needed to complete delivery.
2. Data we collect
- Account data: name, email, phone, password credentials, language, preferences and account status.
- Order data: basket, vendor, product choices, substitutions, notes, delivery address, collection details, payment status, refunds, complaints and support messages.
- Vendor data: business name, trader details, contacts, licences where relevant, tax or invoice data, bank or payout data, listings, subscription/commission information and performance records.
- Delivery data: delivery address, delivery instructions, approximate location if provided, courier status, delivery proof and failed-delivery notes.
- Payment data: payment method identifiers, transaction references, fraud signals and refund records. Full card data is normally handled by payment providers, not stored by MELA.
- Technical data: IP address, device, browser, app identifiers, cookies, log files, security events and usage analytics.
- Content data: reviews, ratings, photos, reports, messages, complaints and consent choices.
3. Why we use data
We use personal data to create accounts, process orders, connect customers with vendors and delivery partners, process payments and refunds, provide customer support, manage vendor tools, prevent fraud, protect users, moderate content, improve the platform, send service messages, comply with Maltese and EU law and send marketing where permitted.
4. Legal bases
Depending on the activity, we rely on contract performance, legal obligation, legitimate interests, consent and, where required, protection of vital interests. You may withdraw consent at any time where processing is based on consent.
5. Sharing data
We share only what is necessary with relevant vendors, delivery partners, payment processors, hosting and IT providers, analytics providers, customer support tools, professional advisers, banks and competent authorities where required. Vendors receive order details needed to prepare, deliver, invoice and support the order. Delivery partners receive delivery details needed to complete delivery.
6. Cookies and similar technologies
We use essential cookies for login, cart, checkout, security and platform functionality. We may use preference, analytics and marketing cookies where permitted and, when required, with consent. You can manage cookies through your browser and any consent tools available on the platform.
7. International transfers
Where providers process data outside Malta or the European Economic Area, we use safeguards required by data protection law, such as adequacy decisions, contractual safeguards or equivalent lawful mechanisms.
8. Retention
We keep data only as long as needed for the purposes described, including account management, order history, support, accounting, tax, fraud prevention, dispute handling and legal obligations. Limited records may remain after account closure where required or justified by law.
9. Your rights
Subject to legal conditions, you may request access, correction, erasure, restriction, portability, objection to processing and withdrawal of consent. You may object to direct marketing at any time. Send requests to info@melaapps.com. We may verify your identity before acting.
10. Complaints
If you are not satisfied with our response, you may contact the Office of the Information and Data Protection Commissioner in Malta or another competent data protection authority. We ask that you contact us first so we can try to resolve the matter.
11. Updates
We may update this Privacy Policy to reflect changes in law, platform features or processing practices. The latest version will be published on the platform.